DEFINING TRADE AREAS

LandVision™ Help > Documentation > Defining Trade Areas
Trade Areas is a new feature found exclusively in LandVision™ Commercial Real Estate Edition. It allows users to generate a single trade area from a single point of interest (POI), or many trade areas from a list of POIs. Trade areas can be represented as either radii or drive time polygons, and can be organized into categories such as existing locations, competitor locations and collaborator locations.

Setting up the List of POIs

  1. Open the Points of Interest search form by clicking on the Search icon in the Main Toolbar


  2. Select Points of Interest search in the dropdown


  3. Enter the name of the point(s) of interest you want to generate trade areas for in the Official Name or Brand Name criteria groups or enter alternate criteria using the other fields available


  4. Click OK to initiate the search and then view the search results on the map and note the number of results by viewing the results count in the upper right corner of the map


  5. Add additional criteria (including georgraphic criteria if desired) to get the desired results and then click Add To List in the results count window


  6. Click the List icon to open the List

Trade Area POI Search Form Trade Areas Search Results Box

Creating a Trade Area from a List of POIs

  1. Click the options icon in the top right corner of the Results List toolbar


  2. In the Trade Area Settings window, entered the desired setting


    1. Select a project from the Project drop-down menu, or create a new Project


    2. Enter a Project Description (what will be displayed in the Legend)


    3. Choose the Ring Type (Radius or Drive Time)


    4. Choose the Ring Use (Competitors, Collaborators, Existing Sites, Candidate Sites)


    5. Select the Max Ring Size (Minutes for Drive Time, Miles for Radius)


      1. Keep the default** setting or click Customize to manually set the ring sizes and number of rings


 Trade Areas List Options

Trade Area Settings

    Note: **The default setting creates 5 rings for Drive Time Ring Types, and 4 rings for Radius Ring Types. The size of the largest ring will be what’s displayed in the dropdown menu, and each smaller ring will be incrementally smaller depending on the Ring Type. For example, if the Ring Type is Drive Time and the Max Ring Size is 15, then the tool will create 5 rings around a single site representing 15 min, 12 min, 9 min, 6 min, and 3 min.

  1. Once the settings are in place, click OK and then look at the notification area in the top right corner of the LandVision™ application window to see the trade area generation status


  2. Once complete, a notification pop-up will appear notifying you of the success of the trade area generation task
 Trade Areas Notification

The map will now display trade areas around each of the POIs in the list based on the trade area settings.
Trade Areas POI
To add more trade areas, such as competitor sites, simply follow the same steps but choose 'Competitors' in the drop down menu for Ring Use. The result will look something like the image below.
Trade Areas Competitors

Creating a Trade Area from a Single POI

  1. Search for (as described above) or turn on and identify a Point of Interest (POI)

    1. To turn the layer on, open the Legend by clicking the Layers icon located on the Main Toolbar


    2. Identify the Points of Interest layer and check it on


    3. Toggle on the ability to Identify the layer by clicking the "i" icon


  2. In the POI information window, locate and click the Commands button in the lower left corner of the window


  3. Locate and click on the Generate Trade Area command


  4. Now follow the same steps as to create trade areas for multiple POIs
Trade Area POI Window

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